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Subex enables real time Business Optimization with ROCware 2.0

Boosts operator's financial health through coordinated operational controls

Bangalore, INDIA: Subex Ltd, a leading global provider of operations and business support systems (OSS/BSS), today released ROCware 2.0 for Communication Service Providers (CSPs) to assist them with revenue protection, cost management and assured operations. ROCware 2.0 is a key component of the ROC (Revenue Operations Center) - a concept the company pioneered almost three years ago.

"Business Optimization in CSPs is analogous to overhauling a Boeing 747 while in the air, and a critical requirement today. Given the complexity and 'real-time' nature of the telecommunications industry, we do not have the luxury of stopping the system while we upgrade and optimize it for what is to come." said Mark Nicholson, CTO, Subex Ltd. "In addition, we also have to fund this optimization ourselves via profitable operations".

ROCware provides subscriber-centric revenue, cost and margin visibility with a unique real-time mechanism to study the financial impact of operational changes on profitability. This is lacking in CSP environments as most OSS/BSS today exist and operate in silos thereby leading to un-correlated and massively under-utilized data within the service provider's operational infrastructure.

As data and analytics are only as good as the processes and systems that generate them, ROCware enables CSPs to assure not just revenue, but operational processes as well. It creates a direct link between operations and profitability by serving as a platform that seamlessly brings together traditionally disparate systems for assurance, audit, controls and governance. This provides an end-to-end view of operations, eliminating silos, and helps CSPs to monitor, control and optimize the business more efficiently.

"Service providers committed to delivering superior customer experience management need to focus on data sharing initiatives that include correlating data between different functions. Subex's pragmatic approach to Business Optimization through the ROC and ROCware 2.0 is an important step in delivering subscriber-focused view of revenues, costs and margins", said Larry Goldman, Head of Global Telecom Software at Analysys Mason.

ROCware delivers pro-active operational intelligence and actionable insights, leading to improved customer experience. It includes data collection, aggregation, analytics and presentation, while seamlessly integrating with other OSS/BSS products (Subex, in-house and third-party) and other enterprise functions such as CRM, ERP and BI.

ROCware is the solutions platform enabling pragmatic evolution to a ROC that delivers Business Optimization in the most pragmatic and non-disruptive manner.

For more information on Business Optimization, ROC or ROCware 2.0, please visit http://www.subex.com/rocware.html

About Subex Limited

Subex Limited is a leading global provider of Operations and BusinessSupport Systems (OSS/BSS) that empowers communications service providers (CSPs) to achieve competitive advantage through Business Optimization and Service Agility - thereby enabling them to better operational efficiency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations Center (ROC) - a centralized approach that sustains profitable growth and financial health through coordinated operational control.

Subex's product portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect / inter-party settlement.

Subex's customers include 36 of the world's 72 biggest* telecommunications service providers. The company has more than 300 installations across 70 countries.
* Forbes' Global 2000 list, 2009

For more information please visit www.subex.com

Forward Looking and Cautionary Statements

Certain statements in this release concerning Subex's products, strategy and future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, market acceptance of Subex's products and services, Subex's ability to implement its growth strategy, competition in Subex's areas of business and general economic conditions affecting the telecom industry.

Further information:

MEDIA CONTACT
Harshita Nair
PUBLIC AFFAIRS
+91 80 66964157
harshita.nair@subex.com

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Vivek Padiyar
Perfect Relations
+91 9892306446
vpadiyar@perfectrelations.com