Subex deepens focus on mobile operators

Offers customized Data Integrity Management solution to help cut CapEx

Bangalore, INDIA:  With mobile operators increasingly becoming cost conscious in the tough economic climate, Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS), today announced that its industry leading data integrity management solution, TrueSource, now has enhanced capabilities to help mobile operators improve operational efficiency and reduce capital and operating expenditure. The new variant, TrueSource for Mobile, efficiently discovers mobile network elements across core, backhaul and radio access networks, and utilizes the discovered data to clean up physical and logical information in the inventory and other OSS/BSS, thereby enabling automation of key operational processes.Mobile operators are not sheltered from the recession. Market saturation (leading to increased churn and larger marketing budgets), increasing customer service costs, technology upgrades, and reduced new customer additions will put a strain on mobile operator revenues as well as profit margins. Customer retention and cost containment will emerge the top-priority tasks for mobile operators.

"By maintaining integrity of data between the network and OSS/BSS, mobile operators will be able to better understand how data inaccuracies are affecting operations and correct errors that drive up operational and capital costs. TrueSource for Mobile has powerful mobile network discovery capabilities which, coupled with its reConcilia™ion and discrepancy management capabilities, provides an operations-wide approach to solving data integrity issues of mobile operators. Our vast experience in working with leading mobile operators of the world has helped us develop this variant of TrueSource, and we are confident that it will help mobile operators to effectively cut costs and increase efficiencies", said Mark Nicholson, CTO, Subex Ltd. TrueSource for Mobile includes discovery capabilities for mobile core and radio access networks, beyond the existing capabilities to discover the backhaul network. This enables the solution to provide sufficient data to support critical processes of mobile operators, such as provisioning and activation, fault and performance monitoring, customer trouble management, leased line recovery, and others.

TrueSource for Mobile can help mobile operators to:

• Significantly improve operational efficiency, resulting in much more being done with the same staff
• Recover stranded assets resulting in a reduction in future capex spending.
• Decrease MTTR and test times, resulting in cost savings and increased customer satisfaction.
• Automate repetitive operational functions.
• Reduce the number of alarms that are not being suppressed due to lack of fault correlation.
• Identify Leased Line Cost Recovery opportunities.
• Identify process gaps that can improve future operations.
• Drive more from operations through existing inventory.

TrueSource, which is a component of Subex's FAS (Fulfillment and Assurance) offering, is the first system that can discover devices and logical services in multi-layer, multi-vendor, multi-service environments and reconcile this data with OSS/BSS on a continuous, controlled basis. This powerful capability enables inventory and other systems to be continuously current and relevant, creating a solid foundation for automating key operational processes. TrueSource combines three powerful data integrity functions: Multi-layer Discovery, ReConcilia™ion and Discrepancy Management.

About Subex Limited

Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service providers to achieve competitive advantage and deliver new service experiences to subscribers. The company pioneered the strategic concept of the Revenue Operations Center (ROC) - a centralized framework for end-to-end control of a service provider's revenue and costs, fostering operational dexterity for sustained profitability.

Subex's software portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect/interparty settlement.

Subex's customers include 32 of the world's 50 largest service providers. The company has more than 300 installations across 70 countries.

For more information please visit www.subexworld.com

Forward Looking and Cautionary Statements

Certain statements in this release concerning Subex's products, strategy and future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, market acceptance of Subex's products and services, Subex's ability to implement its growth strategy, competition in Subex's areas of business and general economic conditions affecting the telecom industry.

Further information:

MEDIA CONTACT
Harshita Nair
PUBLIC AFFAIRS
+91 80 66964157
harshita.nair@subexworld.com

For further Information:
Shivaram Lakshmi Narayan
GENISIS BURSON - MARSTELLER
+91 9986362431
shivaram.l@bm.com