Subex emerges market leader in Business Optimization according to OSS Observer report
November 11, 2008

Bangalore, INDIA: Industry-leading Revenue Operations Center (ROC) solutions drive market leadership.

The OSS Observer’s recently released report on Billing and Customer care, titled Billing and Customer Care Market Review 2008, has reported Subex Limited, a leading global provider of Operations and Business Support Systems (OSS/BSS), as the market leader in the Business Optimization space. Subex was named the market leader owing to its continued leadership in revenue assurance and fraud management, as well as its industry leading Revenue Operations Center (ROC).

“Subex’s wide-spread global presence and its Revenue Operations Center (ROC) which combines expense optimization, operational monitoring as well as analytics, were the drivers for its leadership position. The company is already the leader in revenue assurance and fraud management”, said Larry Goldman, Co-Founder, OSS Observer.

Subash Menon, Founder Chairman, Managing Director and CEO, Subex Ltd said, “We are happy that OSS Observer has named us as the market leader in this space. Our ROC solutions, which include revenue assurance, cost assurance, data integrity management, network assurance, fraud management, risk management and interconnect/interparty settlement assurance, have been recognised the world over for their superiority and flexibility. Such recognition spurs us to continue to empower communications service providers to achieve competitive advantage and deliver new service experiences to subscribers”.

OSS Observer defines Business Optimization as the sum total of business collections, network cost management, analytics, and data retention. Business optimization focuses primarily on the profitability of the business – making sure they collect all possible revenue, preventing fraud, managing inter-carrier expenses, retaining records for law enforcement, and monitoring the operational state of the business. The report pegs the global Business Optimization market for 2007 at US $ 517 million. Of this Subex leads the pack with 8 percent market share.

About Subex Limited

Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service providers to achieve competitive advantage and deliver new service experiences to subscribers. The company pioneered the strategic concept of the Revenue Operations Center (ROC) – a centralized framework for end-to-end control of a service provider's revenue and costs, fostering operational dexterity for sustained profitability.

Subex's software portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and interconnect/interparty settlement.

Subex's customers include 32 of the world's 50 largest service providers. The company has more than 300 installations across 70 countries.

For more information please visit www.subexworld.com

Forward Looking and Cautionary Statements

Certain statements in this release concerning Subex’s products, strategy and future growth prospects are forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward–looking statements. The risks and uncertainties relating to these statements include, but are not limited to, market acceptance of Subex’s products and services, Subex’s ability to implement its growth strategy, competition in Subex’s areas of business and general economic conditions affecting the telecom industry.

Further information:

MEDIA CONTACT
Harshita Nair
PUBLIC AFFAIRS
+91 80 66964157
harshita.nair@subexworld.com

For further Information:
Shivaram Lakshmi Narayan
GENISIS BURSON - MARSTELLER
+91 9986362431
shivaram.l@bm.com

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