Overview

Today’s operators face unprecedented economic challenges. ARPU is being driven down as consumers and businesses seek to control communication costs. Complicating the impact of market forces is the fact that the deferral of capex and opex investments is delaying the operating gains and return on investment from next-generation OSS/BSS (NGOSS) investments. In short, increased pressure on profits and growth is mounting in the communications services sector and a new and holistic business approach is needed to overcome these challenges.

Operators that weather the downturn and emerge stronger are those that manage to optimize their business operations and maximize profitability with the least amount of investment.

Simply put, Business Optimization is a sum total of ‘protected revenues’, ‘reduced costs’, and ‘operational monitoring’. It focuses primarily on the profitability of the business – making sure all possible revenues are collected, fraud is prevented, inter-carrier expenses are managed efficiently, and the overall operational state of the business is monitored.

Subex Business Optimization Solutions

Subex’s Business Optimization offering provides that complete operational visibility across multiple business areas that CSPs need to study and understand how operations impact profitability. The Subex Business Optimization offering can help CSPs:

• Establish profitability at a product/service/department level
• Identify the operational pain areas across operational silos
• Enable quick decision-making through information availability

The ROC (Revenue Operations Center) and its key components constitute Subex's Business Optimization portfolio. These components, Nikira, Moneta, Prevea, Optima, Symphona, Conclia, Lucreta and TrueSource, come together to help CSPs prevent fraud losses; collect all revenues; reduce defaulted payments; reduce wasteful expenditure; manage inter-carrier and partner expenses; and defer or even avoid capex.

The OSS Observer’s recently released report, Billing Market Review (November 2009), described Subex as the market leader in the Business Optimization space for the second year in a row. The report pegs the global Business Optimization market for 2010 at US $666 million. Subex leads the pack in this space with 7 percent market share. Peter Mottishaw, Principal Analyst at Analysys Mason said, "Subex extends its leadership in Business Optimization this year as well mainly because of its revenue assurance and fraud management expertise. It has a strong base of business in North America and Western Europe and has also grown in emerging markets. Its Revenue Operations Center (ROC) combines a number of Business Optimization products under a common dashboard, which CSPs find beneficial to improve their operations." OSS Observer defines Business Optimization as the sum total of revenue assurance, fraud management, collections, network cost management, analytics, and data retention.